Selected Projects
JOKOLADE
Product Launch
Go to market activation of the new brand and product “JOKOLADE”, a fair chocolate by Joko Winterscheidt.
Development of the product packaging, creating the website, setting up CRM and newsletter, coordinating REWE partnership, managing social media channels & overseeing national OOH campaign.
ARD
“ASBEST” Marketing Campaign
Creative development of ASBEST marketing strategy for ARD paid media campaign. Overseeing execution and editing of three different creative ideas that highlight characters and moral themes of the series.
FLINKMultiple Activations
Besides a national TV campaign, I coordinated different projects for Flink: An XXL blow up in the center of Berlin to show the freshness of the delivered products, a hyper local easter activation, recipe cards in cooperation with kitchen stories that are displayed in-app and are delivered to the customers.
XXXLutzTV & Radio with Matthias Schweighöfer
For XXXLutz, I supported the development of the scripts, producing & post-production of the TV & radio campaign with Matthias Schweighöfer for four years. The coordination between multiple steakholders (talent, creative agency, production company & talent crew) made is an especially fun project.
KADEWE
Multiple Projects
Brand relationship management with multiple 100 partners in fashion, accessories and sports. Development and implementation of retail media strategies, e.g. planning and execution of in-store and digital activations for brands including Bottega Veneta, Lacoste, UGG, Samsoe, Louis Poulsen, Tommy Hilfiger, Sandro, Hugo Boss, Levi’s, GANT and many more.
Project management for campaigns like Berlin Tennis Open collaboration, Strenesse relaunch in Germany or NFL International game campaign at Oberpollinger.
Development of automatisation tool and streamline communication between internal teams and brand stakeholders.
Fisher-price
360° Campaign “90 Years Anniversary”
Coordinating a 360° Marketing campaign for the 90th birthday of Fisher-Price that also introduces a greener era for the company: setting up the project timeline and deadlines, managing communication and collaboration of all stakeholder involved, creating travelling recycling container in the look of the famous toys, developing a dedicated website and producing a national TV spot.
XIAOMI
Short Film “Knocking”
Project management for the Xiaomi campaign “Knocking”, overseeing the production and post-production process. Responsibilities included coordinating agencies, production teams and client stakeholders, ensuring timelines and deliverables were met. On-set support during the shoot and budget control to secured cost efficiency and transparency throughout the project.
EbayTV & Radio with Joko Winterscheidt
Development of scripts for national TV and radio spots featuring Paul Ripke and Joko Winterscheidt. The creative concept showcased the humorous relationship between the two friends while highlighting the client’s USPs within 15 seconds. Responsibilities included aligning storytelling with brand messaging, managing creative reviews and ensuring production readiness of all scripts.
Online Show “Fell in Love”
FressnapfAn entertaining online series of three parts that aims to raise awareness of the post-corona situation in german animal shelters. A dating show for shelter dogs to find their new homes, hosted by Sonya Kraus and Leon Pelz. The half year project contained coordination of all production, research, strategic planning of channel distribution, website development, overseeing script realisation & post-production.
dbsParalympic Spot “Choose Hard. Never Easy.”
Project management for the DBS campaign “Choose Hard. Never Easy.”, overseeing planning, production and post-production from a coordination perspective. Supported the alignment between creative teams, production crews and client stakeholders, ensuring timelines and budgets were maintained. Monitored the overall process to make sure the final spot reflected the campaign’s bold tone and met client expectations.